LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of September 2016, LinkedIn had more than 467 million accounts, out of which more than 106 million are active. As of April 2017, LinkedIn had about 500 million members in 200 countries. The site has an Alexa Internet ranking as the 20th most popular website (October 2016).
On June 13, 2016, Microsoft announced plans to acquire LinkedIn for $26.2 billion. The acquisition was completed on December 8, 2016.
A total number of LinkedIn users is about 467 million, its monthly active users around 106 million, US users about 133 million, and 40% of all of the users use LinkedIn daily.
57% of the users are male, 44% female and 70% of these users are from countries other than the United States. After the US, countries such as India, Brazil, Great Britain, and Canada have the highest number of LinkedIn users.
LinkedIn Groups are an easy way for you to start an online community for your company. If you already have a lot of customers and prospects who are LinkedIn members, starting a LinkedIn Group for them is a smart thing to do.
Before you start your own group, you need to determine if you are willing to make the time commitment to make the group a success. Starting a group is easy, but growing it and keeping it active can take a lot of work, especially in the beginning. I highly recommend you create a team of people who can share in the management and promotion of your group.
LinkedIn offers many options for configuring how your group will function in the “group settings” section under “manage.” It’s important to consider all of these when configuring the “group settings.”
Once you’ve seeded the group with some stimulating conversations, you can start promoting the group to your network and through social media. The best way to invite others to join your group is by sending an invitation with a personal message to let them know who you are and why you want them to join the group.
You can encourage members to invite their friends to join, if they use personalized messages. You will then be able to approve or decline new invitations as you see fit. If you want to grow your group quickly, you can start promoting it via social media and also run ads on LinkedIn.